Alexandra Smith is a digital marketing expert with over a decade of experience, specializing in visual artists and art organizations. In 2020, Alexandra left behind the corporate world to launch a digital marketing agency, Squash Blossom Social. Her very first clients were full-time creatives. In working with them, she noticed a need for marketing resources in the arts community and an opportunity to focus exclusively on the creative industry.

 

Since then, she has spent time serving and collaborating with dozens of artists and art organizations in the Charlotte area. She believes there is tremendous potential for the Queen City to become a nationally-recognized arts destination.

As a dancer growing up, and a writer now, Alexandra has always valued the arts and creativity. She loves color, dabbles in acrylics, and swears by The Artist's Way. She is your people. Alexandra is also the founder of art advocacy platform ArtintheQC.com

Alexandra is an advocate for the arts. As part of her commitment to supporting living artists and creating accessibility, over 75% of Squash Blossom Social's clientele are female, BIPOC, and/or LGBTQ+.

A few things Alexandra believes:

- Artists deserve to be paid for their work.
- Censorship of artists is harmful.

- Stealing artist work to train machines is theft.